Unity Art Gallery
(Communication Design)
Nominated for VFS Award: Best Communication Design
Unity is redesigning the concept art gallery in Vancouver that I named it, which collaborated with native art and modern technology. Completed researched competitors, build the brand structure, created logo, mock-ups and logo animation. It was hard to describe a combination of two sides of Vancouver that nature and the latest technology. I could deliver the message by the logo that was produced by sketching over and over again.
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My role: Branding, graphic design, logo animation
Duration: 8weeks (Solo project)
Research (Click to pop-up)
Findings:
- The entrance fee is free to $30
- Changing showcase from 3-4 months
- Not only focus on local artists
- They provide workshops or showcase online
- Vancouver Art gallery has membership, express entry and discount for members
Brand Pyramid (Click to pop-up)
Mood board (Click to pop-up)
Big idea: The extraordinary atmosphere of life
Tagline: Borderless and together.
Logo idea (Click to pop-up)
Logo (Click to pop-up)
Logo animation
Color (Images are pop-up by clicking)
Typeface (Images are pop-up by clicking)
Mockups (Images are pop-up by clicking)
