Let her free
(Mural art design)
The mural art design in a graphic design class in term 4 at VFS, We were tasked to design the mural art for our own country. The objective of my project was that communicate with the audiences with eye-catching art. It would deliver the message that a plastic bottle you through away might take the life of sea animals or fish.​
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My role: Graphic design
Duration: 2weeks (Solo project)
Illustrator and Photoshop
The Problem to solve
I found an opportunity in the plastic bottle waste issue in Japan. There are 5 million vending machines that are selling plastic bottles in Japan. Moreover, Japan produces 9 million tons of plastic waste including plastic bottles. They reach the ocean and animal death may occur by them. Therefore Japanese needs to know what is happening with plastic wastes and have responsibility.
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Target
Young people
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Location
Fashion town to deliver the message to young people
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Goals​
Deliver the message with an eye-catching visual.
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The Challenge​
Create a contrast of two sides under the sea to demonstrate the message.
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Solution​
It shows two sides of the atmosphere: one is colourful under the sea, the other is a darker world in the bottle for describing the serious problem with plastic bottle waste.
Sketch (Click to pop-up)
First draft (Click to pop-up)
Received feedback that a mermaid could be more uncomfortable describing the issue.
Final Version (Images are pop-up by clicking)
Demonstrate a darker and uncomfortable atmosphere in the plastic bottle to deliver the message that plastic waste affects the life of under the sea.
Mock ups (Click to pop-up)
Learned from the project
In the first draft, I described that problem by illustrating the mermaid couldn't go out from the bottle, however, I realized that it was not enough to explain the issue: there was a more serious issue inside the bottle by feedback. Therefore, I made inside the plastic bottle darker, and the mermaid bigger to demonstrate uncomfortable space. From those steps, I learned it was important to make it dynamic more to deliver the visual message to the audience.